LeadOn thinks marketing and sales should be less DIY and more like financial services.
Unlike traditional marketing agencies, we focus less on awareness and creative and more on trends and abstractions, on data generation and interpretation, on engagement and audiences. Like a financial advisor, we combine application resources, research, and professional knowledge capital to help you reach your goals.
As a result, our pricing model is a bit different.
You won’t see separate line items for agency fees or ad buys. That’s because we don’t make money from fees, and all ad buys are included. Instead, we make money when we spend our customers’ budgets wisely, when we help them grow, when we help them maximize the ROI of their marketing spending.
Zero Fees. Zero Risk.
Financial services companies think in terms of “Assets Under Management” (AUM). Likewise, LeadOn thinks in terms of “Budgets Under Management” (BUM).
In other words, we want you to hand us your marketing budget. Let us invest it for you, and we’ll generate greater returns than you’d see spending it yourself. When we do this successfully, when we help you grow more efficiently and maximize the ROI of your marketing spending, we all do well.
A recent customer lifecycle (left) illustrates this in action. We’re able to steadily boost ROI (green) by intelligently spending 80% (red) of the customer’s total BUM (light gray). We use whatever remains — 20% in this case (gray) — to pay our team, develop and maintain our application, and cover other business costs.
We’re responsible for creating our own margin, and our bottom-line performance is 100% tied to yours. Like our fees, your risk goes to zero.